Goals of the campaign Cheasy wanted to advertise their new ice cream product. The new milk ice cream can be eaten at any time - and in fact anywhere. Because with 3.3% grease, you don't have to look for a long time for a good reason.
Solution Cheasy would like to be exposed to the active target group, and in consultation with citrus media, posters were put up in Fitness World's centers across the country.
The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas. At the same time, posters were put up on the lockers in selected women's changing rooms. Here the posters are seen without too much other noise from the female members when they use the changing rooms.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
