Arla Foods – Low in fat – Rich in protein

Challenge

Challenge It was about targeting health-conscious consumers. These can be found in Fitness World in a big way. In addition to health, the target group in Fitness World also focuses on a protein-rich diet. Knowledge of the new product had to be increased and a trial created in the target group.

Solution Fitness Indoor was used for two weeks together with sampling of full-size products in selected centres. In addition, 5000 saddle covers on bicycles close to fitness centers were sampled.

Result Almost 900,000 visitors during the period were exposed to the message. And more than 20,000 full-size samples were distributed.