Challenge Arla has a range of Cheasy skyr products. Cheasy skyr has a low fat content and is high in protein without added sugar. Cheasy skyr is therefore very good for target groups who care about training and health.
Solution Fitness Indoor was chosen as part of the campaign. The posters were put up in Fitness World across the country. The indoor framework hangs around entrances and exits, changing rooms and places of residence in the centres. This ensures great visibility towards all members.
In addition to posters in the frames, Arla ran an advertising spot on the TV screens in all Fitness World centres.
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