Goals of the campaign Arla Cheasy has launched a new Smoothie product, and wants to increase awareness of this product among the active target group. Skyr Smoothie Mix makes it easy, fast and delicious to mix your favorite smoothie. Add your favorite fruits or vegetables and the blender will do the rest.
Solution Arla Cheasy would like to be exposed to both sexes and therefore chose, in consultation with citrus media, to put up posters in Fitness World's centers across the country. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas.
At the same time, posters were put up on the lockers in selected changing rooms in Copenhagen and Aarhus. Here, the posters are seen without too much other noise by the female and male members when they use the changing rooms.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
