Challenge: Apothekernes AMBA wanted to raise awareness about their product range in sun protection "Safety in the sun – for the whole family. For all skin types"
Solution: In consultation between citrus media and Apotekernes Amba, it was decided to set up posters in women's clothing in Fitness World, a total of 1,600. The posters are placed on the outside of the lockers in women's clothing, thus ensuring great exposure in the target group. Fitness World is Denmark's largest fitness chain with around 470,000 active members. Over 75 % of the members are aged 20-49.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
