Allerød Gymnasium week 51-2

Challenge

Challenge: Allerød Gymnasium wanted to advertise their educations

Solution: In collaboration with citrus media, it was decided to set up small and standing posters locally in Fitness World, which is Denmark's largest fitness chain with around 440,000 active members. Over 75 % of the members are aged 20-49. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas. In addition, Fitness TV was also part of the campaign with exposure of sound throughout the center – including in the changing rooms. With exposure on these two media, Airtox is ensured great visibility towards the members of Fitness World.