Challenge: Airtox wanted to advertise their products to the active target group.
Solution: In collaboration with citrus media, it was decided to set up posters in large and small frames in Fitness World. Fitness World is Denmark's largest fitness chain with around 440,000 active members. Over 75 % of the members are aged 20-49. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas. In addition, Fitness TV was also part of the campaign with exposure of sound throughout the center – including in the changing rooms. With exposure on these two media, Airtox is ensured great visibility towards the members of Fitness World.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
