Challenge Airtox wanted to promote safety footwear that is far more innovative and stylish than what was previously available on the market. AIRTOX's shoes are as comfortable and fashionable as everyday footwear. AIRTOX wants to expand the sales of their products and make them available in more countries in the near future.
Solution Airtox wanted to reach out widely, and in consultation with citrus media, it was decided to hit the target group with posters in Fitness World's centers across the country. Fitness World is Denmark's largest fitness chain with around 470,000 active members. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic locations that ensure constant visibility.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
