Challenge AIRTOX are relatively new to the safety footwear market and are at the same time far more innovative and stylish than what was previously available on the market. AIRTOX's shoes are as comfortable and fashionable as everyday footwear. AIRTOX wants to expand the sales of their products and make them available in more countries in the near future.


Solution Fitness Indoor was chosen as part of the campaign. The posters were put up in Fitness World across the country in all three series. The indoor framework hangs on entrances and exits, changing rooms and places of residence in the centres. This ensures great visibility towards all members. The posters were visible in all three series for three weeks in January 2016 – 153 centers in total and approx. 1.4 million visitors in the period.


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