Challenge: Adidas wanted to advertise their new football boot made with 360 agility bandage that supports explosive movements. The purpose of the campaign was to create awareness near selected Sportmaster stores where they are sold.
Solution: In collaboration with citrus media, it was decided to advertise as close to Sportmaster stores as possible with a different medium. Therefore foils were used on the asphalt in front of the shops and inside the big centers in Kolding, Aalborg, Aarhus, Herning and Copenhagen. The advantage of the foils is that they can be applied where it makes sense for the message to appear and removed without subsequent traces on the substrate.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
