Challenge AAU SES wanted to raise awareness for their department School of Engineering and Science at Aalborg University, which is responsible for a number of educations within the field of engineering and natural sciences.
Solution The target group for the campaign is young people. Therefore, the campaign was set up at business schools, high schools and technical schools in Jutland, except Aarhus, as well as 25 selected Fitness World centers in our network.
The posters and football tables are placed visibly at canteens, entrances and exits and cafes. In this way, we ensure that all students are exposed to the posters and their messages.