Aalborg University week 6 2017

Challenge

Challenge Aalborg University wanted to raise awareness about their open house event. 

At Open House you can experience what it means to be a student at AAU. You can listen to presentations about education where current students talk about everyday life at their own studies as well as hear presentations about everything that also pertains to the choice of education - study abroad, jobs, housing and the form of study at AAU - problem-based learning.

Solution The target group for the campaign is young people. Therefore, the campaign was set up at 21 selected high schools and business schools in our network.

The posters sit in aluminum frames, which are placed visibly at canteens, entrances and exits and cafes. In this way, we ensure that all students are exposed to the posters and their messages.