Challenge

Challenge Aalborg University (AAU) wanted to raise awareness about their programs in connection with an open house event for prospective students.

Solution Citrusmedia advised AAU to put up posters at technical schools and grammar schools in Jutland and Zealand, where they could hit their target audience. The posters were placed in visible places in aluminum frames in areas where the students spend much of their free time. In addition, the campaign also consisted of wildposting at secondary schools, where the posters were hung up on notice boards, poster columns and other visible places.  

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