Aalborg University week 3 2016

Solution

The target group for the campaign is young people. Therefore, the campaign with the message "Move the world" was set up at all high schools and technical schools in Jutland in our network.

The posters sit in aluminum frames, which are placed visibly at canteens, entrances and exits and cafes. In this way, we ensure that all students are exposed to the posters and their messages.   

Citrusmedia advised Aalborg University to create further awareness of the campaign in 25 selected Fitness World centers in North and Central Jutland. 

The posters hang at the centres' busiest areas - for example at entrances - and exits, extension areas and other strategic areas.