Aalborg University

Challenge

Goals of the campaign Aalborg University wanted to announce the campaign "It's all in the mind" to attract more students in Jutland. 

Solution Citrusmedia advised Aalborg University to raise awareness about the campaign in Fitness World in Jutland. Large and small posters were put up in the training rooms from week 21-24, where they are highly visible to the target group while they train. A total of 350 small posters and 180 large posters were put up.