Challenge: 7-Eleven wanted to make the target group aware of their natural news from the protein kitchen. Here you could get products for NOK 20 with the 7-eleven app'en.
Solution: Fitness Omklæding became the campaign, where posters were set up in men's clothing in the country's 5 largest cities. In the changing room, A4 posters hang on every 4-5 lockers.
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