Challenge 7-Eleven wanted to make the target group aware of their Juiceman shot with ginger and turmeric.
The target group had to register as a user in 7-Eleven's app and send an SMS to 1230. They could then find their discount coupon in the app, which redeemed a free shot.
Solution Fitness Omklæding was chosen as part of the campaign, where posters were set up in the women's and men's changing rooms in Fitness World in selected centers in Aarhus and Copenhagen. With placement on the outside of the cupboards, this ensures high visibility towards the target group.
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