Challenge 7-Eleven wanted with their campaign "Helt ude i hampen" to make the target group aware of their products Gingershot, raw balls, superfood salad and skyr - with hemp from Møllerp Gods. The target group had to register as a user in the 7-Eleven app and send an SMS to 1230. A coupon was sent back, which had to be redeemed within 3 days at the nearest 7-Eleven store.
Solution Fitness Omklæding was chosen as part of the campaign, where posters in women's and men's clothing were set up in Fitness World. With placement outside the cabinets, this ensures high visibility towards the target group in selected centers in Aarhus and Copenhagen. A total of 70 centres.
Result: Over 240 downloads were made with a redemption rate of 68% with a coupon that expired after just three days.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
