Challenge Advertising was to be done for the new film "The Maze Runner", where the target group was 15-19 year olds (students) all over the country.
Solution Large and small posters have been put up in indoor settings at business schools, high schools and technical schools throughout the country. In addition, visible exposure was created via posters in the frames of the football tables.
Result The film reached its budgets in a difficult period and with a difficult target audience.
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