Challenge DSB wanted to advertise their WildCard products and make students and young people between the ages of 16 and 26 aware that they can buy their WildCard for iPhone for just DKK 125.
Solution Since the target group is young people and students, we put up posters at high schools, business schools, technical high schools and higher education in our network. The posters hang in aluminum frames in the schools' busiest areas, such as canteen areas, at entrances and exits and other places of residence.
In addition to posters in aluminum frames, we set up 800 posters as wildposting, where we set up the posters on notice boards at selected higher education institutions.