Challenge Single DK wanted to create a different event which was aimed at singles in the big cities. The target group was the active and those who focused on a healthy lifestyle.
Solution Citrusmedia advised Single DK to approach the target group in Fitness World with an event which was executed in collaboration with Polar. Five single spinning teams were set up in Fitness World in Copenhagen, Aarhus, Aalborg, Odense and Kolding, where the participants were divided into pairs, which had to compete against the other pairs. The pair that performed best (measured via Polar on a big screen) won a prize.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
