Challenge: Warner wanted to create a different campaign to raise awareness of the new film King Arthur.
Solution: In collaboration between Warner and citrus media, it was decided to make ice sculptures, shaped like a stone, with a frozen sword and free tickets to the movie. A total of three ice sculptures were made, which were placed centrally at Banegaarden, the Cathedral and Magasin in Aarhus and five places in Copenhagen – Palads, Israels plads,
Nørreport, Strøget, Kgs. Nytorv. The ice sculptures caused a great stir and many of the passers-by tried to pick up the sword, while others took pictures. In connection with the campaign, a video was produced for the social media to achieve the greatest possible reach.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
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