Challenge: L'Oreal Danmark A/S wanted to advertise their new Biotherm Skin Fitness series, which is aimed at the active female target group.
Solution: In collaboration with citrus media, it was decided to put up posters in the women's changing rooms and at the same time run fitness TV. The posters are placed on the outside of the lockers in the changing rooms, thus ensuring great exposure to the target group. Fitness TV shows an advertising sport on centrally located screens twice an hour with exposure of sound in the center - incl. changing room. Fitness World is Denmark's largest fitness chain and gives advertisers the opportunity to target 440,000 active members and 550,000 weekly visitors in 144 centers throughout the country. 56% of the members are women, 44% are men.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
