Challenge: Profi Optik wanted to address the active target group with Profil Optik Sports
Solution: In collaboration with citrus media, it was decided to set up small and large posters in aluminum frames in Fitness World with a nationwide campaign. Fitness World is Denmark's largest fitness chain with around 440,000 active members. Over 75 % of the members are aged 20-49. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas. In addition, Fitness TV was also part of the campaign with exposure of sound throughout the center – including in the changing rooms. With exposure to these two media, Profil Optik is ensured great visibility towards the members of Fitness World.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
