Challenge: Practio wanted to advertise their vaccines as a service offered in collaboration with Practio's partner pharmacies
Solution: Practio chose Fitness dressing with a nationwide campaign in women's dressing. The posters are hung on the outside of the cupboards, thus ensuring high visibility of the message. Fitness World is Denmark's largest fitness chain and gives advertisers the opportunity to target 440,000 active members and 550,000 weekly visitors in 144 centers throughout the country. 56% of the members are women, 44% are men