Løbeshop.dk wanted to increase awareness of their sports products towards the active target group to which the product is directed.
In collaboration with citrus media, it was decided to set up posters in Fitness World. The posters hang at the centres' busiest areas - e.g. entrances and exits, extension areas and other strategic areas. Fitness World is Denmark's largest fitness chain with 161 centers and around 440,000 active members. Over 75 % of the members are aged 20-49. 56% of the members are women, 44% are men. Finally, Fitness TV was also part of the campaign, with two spots per hour. The combination of these two media ensures great visibility when the members of Fitness World move around the centres.
Citrusmedia ApS
VAT no: 12240449
Citrus Media
B!NGS – Vesterbrogade 149, 1620 Copenhagen V
