Guerrilla marketing is a creative form of marketing where your brand meets the audience unexpectedly in physical spaces — for example on the street, in urban environments, or in people’s daily routines. It creates a natural stop-and-stare effect, sparks curiosity, and makes the experience far more memorable than traditional advertising.
The goal is to create maximum attention through an experience that people remember and share.
When a brand appears in a new, creative, and unexpected way, it does not just get noticed — it gets talked about, shared, and remembered.
We help companies develop campaigns that create real impact.
1. Idea and concept We develop creative concepts tailored to your target audience and brand.
2. Planning We identify the right locations and timing for maximum effect.
3. Execution We ensure the campaign is carried out professionally and visibly.
4. Measurement We evaluate the effect and how the campaign can be scaled.
Get a concrete idea for your next guerrilla campaign.Få en konkret idé til jeres næste guerilla kampagne
We execute guerrilla marketing campaigns across the country — primarily in Copenhagen, Aarhus, Odense, and Aalborg.
Campaigns outside these cities can also be carried out for an additional fee.
Material delivery is normally required 9 weeks before campaign launch. Documents must be in CMYK and minimum 300 DPI.
With our bicycle media, advertisers can communicate directly to unique target audiences or within specific areas. The medium ensures 1:1 communication with the recipient, high recipient value, strong visibility in the streetscape, and ambassador effect as cyclists move around the city.
We offer basket covers and saddle covers produced in water-resistant recycled polyester quality commonly used by bicycle dealers. Both create great value for recipients and have high utility value. In addition, we offer bicycle postcards that work well for tactical messages, as well as discount vouchers and vouchers combined with bicycle covers.
Here you will find answers to the most common questions about Guerrilla Marketing, media, and campaign opportunities. If you cannot find what you are looking for, you are always welcome to contact us for a no-obligation conversation.
Guerrilla marketing is a creative marketing strategy where companies use surprising and unconventional methods to create attention in public spaces.
The price depends on idea, scope, and execution. Guerrilla marketing can scale from simple activations to large campaigns, but the common focus is on effect rather than budget.
It works best for companies that want to stand out and create experiences around their brand.
Effect is typically measured through visibility, engagement, mentions, and in some cases direct leads or traffic
Yes, but it often requires permits depending on location and activity. This is handled as part of the planning process.
Do you want to strengthen your brand and be seen by thousands every day? Contact us today and get started quickly.
Creative Manager & Partner
mrb@citrusmedia.dk
42 50 50 73
